Alternatives
HTML to Figma tools, compared honestly
There are good tools in this space. Here is how they differ — based on each vendor's public pages as of October 2026 — so you can pick the right one for your work.
Every tool on this page turns web pages into Figma layers in some way. The differences are in where pages can come from, how the layout is rebuilt (fixed positions or Auto Layout, and whether it's checked), how much of a design system you get, and price. Information about other products comes from their own websites and may have changed — check them before you decide.
| HTML to Frames | html.to.design | Figma Chrome extension | Builder.io Visual Copilot | html2design | |
|---|---|---|---|---|---|
| Import from URL | ✓ | ✓ | ✓ (via extension) | ✓ | ✓ |
| Chrome extension (login, localhost) | ✓ | ✓ | ✓ | ✓ | — |
| Local files / pasted code | ✓ file, folder, .zip, code | ✓ | — | — | ✓ |
| AI tools via MCP | ✓ | ✓ | — | — | — |
| Multiple pages at once | ✓ 10 links, all plans | ✓ Pro | — | — | — |
| Auto Layout | ✓ verified within 2 px | ✓ | partly | ✓ (beta) | — |
| Variables & styles | ✓ Pro, reuses & snaps | ✓ | ✓ binds to file variables | — | — |
| Components from repeated UI | ✓ Pro | hover variants | — | — | — |
| Light + Dark in one import | ✓ Pro, variable modes | — | — | — | — |
| Paid plan (monthly) | $7 launch / $9 | $18 monthly, $12 yearly | included in paid Figma plans | free import | $12 |
Competitor details from public product and pricing pages, October 2026. “—” means we could not find the feature on their public pages.
html.to.design
The best-known plugin in the category, made by ‹div›RIOTS. It imports URLs, code and files, has a Chrome extension and an MCP integration, and offers a generous free tier of 10 imports per 30 days. Pro is $12 a month billed yearly or $18 monthly. Choose it if you want the most established option with a large community. Choose HTML to Frames if you want verified Auto Layout, automatic components from repeated structures, Light + Dark variable modes in one import, Multiple import on every plan and a lower price.
Figma's Chrome extension
Figma's own capture tool for paid Figma plans (in beta at the time of writing). It captures a page or an element from Chrome and can bind colors to your file's variables, which makes it convenient if you're already on a paid plan. It works from the browser only — no URL list, local folders, multiple pages or AI tools. HTML to Frames adds URL and multi-page imports, local files, a measured responsive set, verified Auto Layout and components.
Builder.io Visual Copilot
Builder.io's Figma plugin focuses on the design-to-code direction and also offers URL import and a Chrome extension. Builder.io describes its import accuracy as around 80–90%. Choose it if you mainly want to generate code from Figma. Choose HTML to Frames if the web-to-Figma direction is your main job and you want each Auto Layout decision checked against the browser.
Codia, Anima and html2design
Codia Web2Figma imports URLs and handles light/dark and embedded media. Anima offers an AI agent inside Figma that can turn URLs, HTML or screenshots into layers, alongside design-to-code. html2design converts pasted or uploaded HTML and URLs into fixed-position layers at $12 a month. If you need Auto Layout that resizes properly, verify how each tool handles it on your own pages.
Why teams pick HTML to Frames
It never breaks the layout
Every Auto Layout decision is verified within 2 px and rolled back if it would move something.
Real widths
Desktop is captured at the site's measured design width — not a fixed guess.
Components, not just layers
Repeated cards and buttons become components and instances automatically.
Light + Dark
Both color schemes in one variable collection with two modes.
Multiple import for everyone
Ten links per import on every plan, including Free.
Fair price
$7 a month at launch for unlimited imports — locked in for early customers.
Frequently asked questions
It depends on what you need. If verified Auto Layout, automatic components, Light + Dark variable modes and multi-page imports on every plan matter to you, HTML to Frames is built for exactly that and costs less per month. Try both on your own pages — the Free plans make that easy.
For quick captures on a paid Figma plan it can be. If you need URL lists, local files, a responsive set captured at real widths, AI tool imports or components from repeated UI, a dedicated plugin like HTML to Frames covers more.
Yes. Imports are independent Figma layers, so you can use several plugins side by side. HTML to Frames also reuses variables and styles already in your file, so existing work isn't duplicated.
Stop redrawing the web.
Paste a link and get real, editable, responsive Figma layers in seconds. Free to start — 10 imports every month.
No credit card. Pro is bought inside Figma.
Coming soon to Figma Community